I come from Chicago. I used to know 2 things about college football:
1) The University of Miami used to have a great team in the 80's (my Dad only told me 1000xs a year)
2) Traditional Southerners seemed obsessed with it it.
I now know the name, position, and hometown of every UA player and coach, can recite NCAA rules like Shakespeare, and easily fire off answers to parents' questions about the specifics of UA's Training Facilities.
I joined UA's Student Recruitment Team.