Problem: The only "PR + Marketing" department this organization had was an ancient poster board, a flimsy plastic table, and an outdated instagram that was averaging 3 likes per post. (I'll let you guess how many exec board members there were.) Their advertising strategy was non-existent. It looked like their future was as dark as their brand's gloomy color scheme.
Solution: It was time for change. I was ready to bring in the new wave. My proposal had three main components.
2) Social Community Management
3) An Awareness Campaign
But like any good journalist knows, it's better to show not tell.
So let me show you my numerical results:
350% increase in paid memberships
1900% more likes on every social media post
432% increase in media impressions
And let you take a peak into my colorful, written strategy process
(Exclusive notes from my original coffee-fueled 2 a.m. brainstorming session ;) )