Role: Creative Copywriter on the LTUT client team for Capstone Agency.
 Here, I combine my passion for health advocacy and social media with my obsession with memorable, snippy one-liners (I'm looking at you, Gordon Ramsay.)
              Caption Copy Examples:
" This new year, don't work on the wrong kind of six pack. Let’s be honest, your goal is to leave quarantine as a hunk... not a drunk. It takes #LessThanUThink to abandon your resolve."
" Cranberries should be the only thing getting sauced at Thanksgiving dinner. It takes #LessThanUThink to leave getting basted to the turkey."
" Honey, we both know the last thing that relationship needs is another shot. It takes #LessThanUThink to keep your ex blocked instead of your inhibitions."
"Don't Challah back... Gwen Stefani said it best, 'I ain’t no Hollaback girl.' You shouldn’t be either. It takes #LessThanUThink to let your standards fall faster than the dreidel."
Graphics:
"Keep it up and you might not need a pillow to fill up that Santa suit. One standard shot has as many calories as a sugar cookie.. and only one of those makes life sweeter. It takes #LessThanUThink to be built like a mall Santa."
"Keep it up and you might not need a pillow to fill up that Santa suit. One standard shot has as many calories as a sugar cookie.. and only one of those makes life sweeter. It takes #LessThanUThink to be built like a mall Santa."
"The Sunday scaries aren’t the only spooky thing you’ll encounter this weekend. It takes #LessThanUThink to start November off on a bad foot"
"The Sunday scaries aren’t the only spooky thing you’ll encounter this weekend. It takes #LessThanUThink to start November off on a bad foot"
“You don’t have to empty the shelf. It takes #LessThanUThink to go from singing about Blitzen to being blitzed.”
“You don’t have to empty the shelf. It takes #LessThanUThink to go from singing about Blitzen to being blitzed.”
" The only thing that should be getting smoked is our competition. 👀 It takes #LessThanUThink not to choke like Tennessee."
" The only thing that should be getting smoked is our competition. 👀 It takes #LessThanUThink not to choke like Tennessee."
Shaq took a break from starring in Icy Hot™️ Commercials to work with the LTUT client team
... now you know we are something special.

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