Roles: Chapter President (2018-2019); PR Director (2019-present)
Scientific communication is my passion.
Science and the arts are integrally connected. A doctor who has mastered the study of bacteria and disease but has poor communication skills may fail in his practice by frustrating and confusing his patients. Conversely, a gifted sculptor may masterfully manipulate clay, but without a thorough understanding of human anatomy, his renderings will be plagued with jarring inaccuracies.  
This is why I study both PR and clinical nutrition. 
This is why I knew I had to save Healthcare Occupation Students of America's UA chapter.​​​​​​​
This role challenged my abilities, but I overcame and emerged a stronger strategic leader.
Before Lisa:
Large outstanding debts 
Stagnant paid membership growth
No community management tactics
Unapproachable, technical copy tone; emphasis on prestige
No event publication; no external collaboration 

Meetings with unengaging* slide decks
*These decks were 100+ slides each and FULLY covered in text.... pet peeve!

After Lisa:
Surplus of funds in a debt-free account
350% increase in paid membership 
Wrote personalized weekly newsletters; engaged on socials
Inclusive, welcoming copy tone; emphasis on community
Publicized club events digitally and collaborated with other pre-health organizations resulting in recruitment of 100 new members
Collaborated with executive board to redesign slide decks
 Planned meeting agendas, organized events, and booked speakers

Some of our outreach efforts:
Created shirts for my team! And donated 5 bins of clothing to a local philanthropy.
Created shirts for my team! And donated 5 bins of clothing to a local philanthropy.
Held a mental health awareness event in the student center.
Held a mental health awareness event in the student center.
300 punny freebies-- of candy not actual pills ;)-- distributed to encourage attendance at semester's first meeting
300 punny freebies-- of candy not actual pills ;)-- distributed to encourage attendance at semester's first meeting
Purchased a spot at UA's Get On Board Day to reach an audience of 12,000+ college underclassmen.
Purchased a spot at UA's Get On Board Day to reach an audience of 12,000+ college underclassmen.
In 2020, I was eligible to retain my position as president, but chose to abdicate in favor of a role that more closely aligns with my current career goal.
HOSA's Instagram presence needed a refresh. 
Over the summer, I developed a style guide and planned events and posting times to maximize engagement with our target audiences. 
I design the graphics, write the copy, and strategize the posting times. ​​​​​​​
Take a peak at some of our feed covers + some captions below. 
Want a more in-depth look at our Instagram? Scan the QR code on the marketing poster (or click the camera icon on the right). Feel free to follow ;)
MERRY CHRISTMAS ❣️ We all love a good holiday meal, but you don’t want to end up getting confused with Santa👀. Being smart about your portions (like you are about everything else) will keep you feeling happy and healthy.
MERRY CHRISTMAS ❣️ We all love a good holiday meal, but you don’t want to end up getting confused with Santa👀. Being smart about your portions (like you are about everything else) will keep you feeling happy and healthy.
It may be the holiday season, but our members are gifted ALL year long 😉🧠. Congrats to our fantastic competitors. Their success on HOSA State Qualifying Exams was inspiring.
It may be the holiday season, but our members are gifted ALL year long 😉🧠. Congrats to our fantastic competitors. Their success on HOSA State Qualifying Exams was inspiring.
🚨Finals week may be over, but we still have a quiz for you (but don’t worry… no chemistry here 😉). Despite ongoing COVID-19 worries, people are still trying to safely engage in holiday traditions. As we enter the second day of Hanukkah, familiarize yourself with some of the dietary restrictions you will likely see on rounds at the hospital and at parties. Being aware of diverse practices around food will make you a better practitioner (and better hostess)!
🚨Finals week may be over, but we still have a quiz for you (but don’t worry… no chemistry here 😉). Despite ongoing COVID-19 worries, people are still trying to safely engage in holiday traditions. As we enter the second day of Hanukkah, familiarize yourself with some of the dietary restrictions you will likely see on rounds at the hospital and at parties. Being aware of diverse practices around food will make you a better practitioner (and better hostess)!
❣️Your finals may have extra weight, but that doesn’t mean you have to too❣️Keep it up and you might not need a pillow to fill out that Santa suit. 👀  As the chaos of 2020 continues to plague the daily lives of most Americans, many things seem out of control. Unintentional weight gain is one of them. These are our tips for passing your finals without passing on your nutritional health.
❣️Your finals may have extra weight, but that doesn’t mean you have to too❣️Keep it up and you might not need a pillow to fill out that Santa suit. 👀 As the chaos of 2020 continues to plague the daily lives of most Americans, many things seem out of control. Unintentional weight gain is one of them. These are our tips for passing your finals without passing on your nutritional health.
The only thing that should be getting spread at Thanksgiving dinner is butter. Don’t make your grandma’s casserole actually killer. Consider your family’s safety (and conceal your mouthful of seconds😉) by wearing a mask when you can’t be outside or socially distanced!
The only thing that should be getting spread at Thanksgiving dinner is butter. Don’t make your grandma’s casserole actually killer. Consider your family’s safety (and conceal your mouthful of seconds😉) by wearing a mask when you can’t be outside or socially distanced!
Meet Valerie Huver! She’s an aspiring nurse who loves her (Taco) Mama 🌮 We are wishing her the best as she enters her first finals season (over ZOOM 🤢)! Reach out to her to relax ++ bond over one of the three M’s: Mexican Food, Music, or a Marathon (on Netflix ofc 😉) *-*- Year in School : Freshman Hope to get into ✨: Nursing School What class are you dreading the Most✏️: Chemistry (yeah I don’t get why they call it chem when you like someone… 👀) Fave Restaurant in T-town 🥘 : Taco Mama Something to destress☀️: Listen to music or watch Netflix!
Meet Valerie Huver! She’s an aspiring nurse who loves her (Taco) Mama 🌮 We are wishing her the best as she enters her first finals season (over ZOOM 🤢)! Reach out to her to relax ++ bond over one of the three M’s: Mexican Food, Music, or a Marathon (on Netflix ofc 😉) *-*- Year in School : Freshman Hope to get into ✨: Nursing School What class are you dreading the Most✏️: Chemistry (yeah I don’t get why they call it chem when you like someone… 👀) Fave Restaurant in T-town 🥘 : Taco Mama Something to destress☀️: Listen to music or watch Netflix!
‼️We Card Here‼️ … but the only thing intoxicating about HOSA is the ability to help others 🤪 If you want some service hours (+ a good excuse to procrastinate studying for that final), make some cards for Crimson Village. We get it, none of us are art majors, but old people don’t have the best vision so they will think your drawing is great 😉 Every card = 1 service hour + the drop box is in Shelby!
‼️We Card Here‼️ … but the only thing intoxicating about HOSA is the ability to help others 🤪 If you want some service hours (+ a good excuse to procrastinate studying for that final), make some cards for Crimson Village. We get it, none of us are art majors, but old people don’t have the best vision so they will think your drawing is great 😉 Every card = 1 service hour + the drop box is in Shelby!
Life’s a ka-Hoot when you’re hanging with HOSA😉 Join us tonight at 6:30 for a fun break from studying and a chance to win some awesome prizes!!
Life’s a ka-Hoot when you’re hanging with HOSA😉 Join us tonight at 6:30 for a fun break from studying and a chance to win some awesome prizes!!
Meet Zaria Watson! She’s a future med student who knows how to take care of herself AND others! She brings energy and kindness to every meeting she attends. We are so thankful to have her as part of our chapter! Reach out to meet an amazing person ++ maybe start a chem study group! *• Year in School : Sophomore Hope to get into ✨: Medical School What class are you dreading the Most✏️: Chem 102 (This class 🤢) Fave Restaurant in T-town 🥘 : Glorybound Gyros (SO SO SO good) Something to destress☀️: I throw on a face mask, layback and vibe to some music.
Meet Zaria Watson! She’s a future med student who knows how to take care of herself AND others! She brings energy and kindness to every meeting she attends. We are so thankful to have her as part of our chapter! Reach out to meet an amazing person ++ maybe start a chem study group! *• Year in School : Sophomore Hope to get into ✨: Medical School What class are you dreading the Most✏️: Chem 102 (This class 🤢) Fave Restaurant in T-town 🥘 : Glorybound Gyros (SO SO SO good) Something to destress☀️: I throw on a face mask, layback and vibe to some music.
The more you tomat-KNOW… A staple of many iconic dishes, tomatoes are beloved for their rustic simplicity, but turns out like most good things (and hw assignments🤢), they are more complicated than they first appear👀 Tomatoes actually have 31,760 genes… 7,000 more than a human being! With a lead like that, I doubt we will ever ketchup 😉
The more you tomat-KNOW… A staple of many iconic dishes, tomatoes are beloved for their rustic simplicity, but turns out like most good things (and hw assignments🤢), they are more complicated than they first appear👀 Tomatoes actually have 31,760 genes… 7,000 more than a human being! With a lead like that, I doubt we will ever ketchup 😉
‼️HOSA is all about using your perseverance, experience, and wisdom to build a better future. Voting is a part of that. Our organization is always making new records. If you were able to vote in this election, you are part of a record breaking turnout! Election night is reminiscent of the hours after turning in an Orgo exam. No matter what the results, you can be satisfied knowing you did your best. All you can do is relax and take an (espresso😉) shot!
‼️HOSA is all about using your perseverance, experience, and wisdom to build a better future. Voting is a part of that. Our organization is always making new records. If you were able to vote in this election, you are part of a record breaking turnout! Election night is reminiscent of the hours after turning in an Orgo exam. No matter what the results, you can be satisfied knowing you did your best. All you can do is relax and take an (espresso😉) shot!
Meet Emma Jeffreys! She’s a future nutritionist (RDN squad bb🤩) who knows how to Nama-stay both active and calm! 😉🧘‍♀️ She has already made a great first impression by staying super involved with service projects🥰 Reach out to make an awesome friend ++ learn a bit about nutrition … New Year’s resolutions are just around the corner! ;) ** Year in School : Freshman Hope to get into ✨: Dietetic Internship What class are you dreading the Most✏️: Chemistry (disgusting!) Fave Restaurant in T-town 🥘 : Taco Mama Something to destress☀️: Yoga (we need to do a HOSA yoga class!)
Meet Emma Jeffreys! She’s a future nutritionist (RDN squad bb🤩) who knows how to Nama-stay both active and calm! 😉🧘‍♀️ She has already made a great first impression by staying super involved with service projects🥰 Reach out to make an awesome friend ++ learn a bit about nutrition … New Year’s resolutions are just around the corner! ;) ** Year in School : Freshman Hope to get into ✨: Dietetic Internship What class are you dreading the Most✏️: Chemistry (disgusting!) Fave Restaurant in T-town 🥘 : Taco Mama Something to destress☀️: Yoga (we need to do a HOSA yoga class!)
Halloween? Please. Everyone knows that the real holiday starts when the leftover candy goes on sale at the grocery store! Need an excuse to enjoy something sweet? Come to the dark side…. No.. really! Most dark chocolate is high in flavonoids, particularly a subtype called flavanols that is associated with a lower risk of heart disease. Hopefully this will convert some of you to be chocolate lovers… we already have enough nerds 🤪
Halloween? Please. Everyone knows that the real holiday starts when the leftover candy goes on sale at the grocery store! Need an excuse to enjoy something sweet? Come to the dark side…. No.. really! Most dark chocolate is high in flavonoids, particularly a subtype called flavanols that is associated with a lower risk of heart disease. Hopefully this will convert some of you to be chocolate lovers… we already have enough nerds 🤪
‼️She made her dreams come true... ++ so can you‼️ Join us TOMORROW at 6:30 pm for a Med School Q&A session with our former President, Liddy Di Valerio. Bring your questions about med school or the application process. Can’t make it? Don’t worry! DM us your questions and we will email you her response!! Finally... a presidential post you actually want to see;)
‼️She made her dreams come true... ++ so can you‼️ Join us TOMORROW at 6:30 pm for a Med School Q&A session with our former President, Liddy Di Valerio. Bring your questions about med school or the application process. Can’t make it? Don’t worry! DM us your questions and we will email you her response!! Finally... a presidential post you actually want to see;)
Meet Rashad Morgan! He is a thriving Senior who is a master of great dinner plans, destress drives, and Sports Physiology. We are so proud of everything he has already contributed to the UA campus + are excited to see his continued success! :) Reach out to try some killer hibachi or learn about treating some of those exercise injuries. - Year in School : Senior He is pursuing a✨: Clinical Exercise Physiology Internship (so cool) What class he is dreading the Most✏️: Applied Biomechanics (just reading that made me shudder 🤢) Fave Restaurant in T-town 🥘 : Hokkaido… yum! Something to destress☀️: Go for a drive!
Meet Rashad Morgan! He is a thriving Senior who is a master of great dinner plans, destress drives, and Sports Physiology. We are so proud of everything he has already contributed to the UA campus + are excited to see his continued success! :) Reach out to try some killer hibachi or learn about treating some of those exercise injuries. - Year in School : Senior He is pursuing a✨: Clinical Exercise Physiology Internship (so cool) What class he is dreading the Most✏️: Applied Biomechanics (just reading that made me shudder 🤢) Fave Restaurant in T-town 🥘 : Hokkaido… yum! Something to destress☀️: Go for a drive!
Don’t tell Dracula, but we wanted to share 5 tips on how to stay calm and safe during your next blood draw! Leave the horror to the movies. Your patient’s next lab appointment doesn’t have to be scary!
Don’t tell Dracula, but we wanted to share 5 tips on how to stay calm and safe during your next blood draw! Leave the horror to the movies. Your patient’s next lab appointment doesn’t have to be scary!
Servin looks= service hours? YES. It really is that easy. Tag uahosa in your halloween costume pics (PG plz🤩) or email them to uahosa@gmail.com. Every pic = 30 min of service. Fab-boo-lous, darling!
Servin looks= service hours? YES. It really is that easy. Tag uahosa in your halloween costume pics (PG plz🤩) or email them to uahosa@gmail.com. Every pic = 30 min of service. Fab-boo-lous, darling!
Meet Sarah Myrick! She is an successful nursing student who conquers both classes and crafting.🤩 We are so proud of everything she has already accomplished this year! She is such an inspiration to our chapter. :) Reach out to hit the trails or the books! *** Year in School : Junior She GOT into ✨: Nursing School What class she is dreading the Most✏️: Pharmacology (that memorization has ME sick) Fave Restaurant in T-town 🥘 : El Gran Patron… love it! Something to destress☀️: Hiking or Crocheting (Athletic AND artsy!)
Meet Sarah Myrick! She is an successful nursing student who conquers both classes and crafting.🤩 We are so proud of everything she has already accomplished this year! She is such an inspiration to our chapter. :) Reach out to hit the trails or the books! *** Year in School : Junior She GOT into ✨: Nursing School What class she is dreading the Most✏️: Pharmacology (that memorization has ME sick) Fave Restaurant in T-town 🥘 : El Gran Patron… love it! Something to destress☀️: Hiking or Crocheting (Athletic AND artsy!)
Color Scheme: Blues and reds to communicate wisdom and passion
Copy Tone: "Off the Charts Humor": aka witty quips for medical nerds
Fonts: Bebas Neue (Headlines) Open Sans (Taglines) Prompt Light (Body) Bebas Neue (Accents)
A poster I designed for 2020 virtual recruitment efforts:

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