2020
LTUT
Sometimes serious problems have sassy solutions. Writing for  LessThanUThink, I use an irreverent, witty tone to address binge drinking in college students.
2020
SUP Alabama
Paddle-boarding... it's the closest I can get to surfing in Alabama. I cherish the laidback atmosphere, but your average "surf bro" does not have the tenacity necessary to execute successful PR initiatives. Engagement and membership was plummeting. It was time for a "shaka" up and total rebrand. I was ready to lead the new wave.
2020
HOSA
I was handed an organization that had been financially ill-run for many years with large outstanding debts and few paying members. By the end of my term, I had tripled paid membership and left a surplus of funds in a debt-free account. It's not magic. It is strategy.
2020
PRSSA
In this role, I use my connections with various local non-profits to expand PRSSA's philanthropic efforts, connect with the vibrant local community, and instate positive change.
2020
Monarch Espresso Bar
IMO, Monarch Espresso is the only good type of "King's Cup" on our college's campus. When I heard the shop's growth was plateauing and they needed strategy to attract underclassmen to their café, I was eager to offer my services. I performed 3 methods of in-depth research and pitched a multi-pronged awareness campaign to a 30-person panel. p.s. The coffee was amazing.
2020
Petite Poi Daycare
Pardon our French. ;) The brief? Make an upper-crust daycare appealing to a new generation of young parents without changing their image from pre-Ivy League to Tik-Tok star central.
2020
Community Engagement
Symbolic loyalty is not sufficient. In order to truly support the Tuscaloosa community I claim to love, taking strategic action is essential. I volunteer over 250 hours per semester and was recently honored with the Barbara James Gold Service Award for my pro-bono medical work.
2020
Alabama STEAM Education Initiative
STEAM may be rocket science, but I knew planning and implementing the process did not have to be.
2020
Liquid Vision Marketing Agency
Though my flights and housing reservations in Sydney got cancelled. I would not let that happen to my internship. I worked 17 hours ahead, woke up at 3 a.m. for conference calls, and had a 9,238 mile daily commute to work (shoutout to Zoom). That is how important this opportunity was to me. My passion was rewarded with Liquid Vision's confidence. I was approved to work directly with two clients.
2020
UA Student Recruitment Team
I stand firmly behind good products (just ask my friends about Staedtler pens... the groans should tell you enough). Coming from Chicago, I had prejudice against the South. Even once I decided to study at the University of Alabama's #1 PR program, I was terrified that it was all a ruse to trap me in Forrest Gump 2. Just a few months at UA changed my perception. Now, I use my experience to eradicate reservations and market UA’s outstanding campus to prospective athletes and students.
2020
I have another degree?
Need that product to be "nutritionist-recommended"? ;) With a BS in Nutrition Science, I can be your built-in medical communication expert. I grew up part of industries that prioritized body size over health. As a child, that mindset shaped me. As an adult, it has provoked me. I am obsessed with using fact to to fight fear and misconception. To hone my knowledge, I work in a research lab and take additional STEM classes (hello, Organic Chem!).
2020
Always Write
Benjamin Franklin once said, “write something worth reading or do something worth writing about”. I aim to do both.
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